Jeannette Raufeisen Email Address

Marketing and Customer Experience Manager

Lester Buildings has a long tradition of motorsports sponsorships including Tim Sauter, Chub Frank, National Tractor Pullers Association, Milwaukee Mile, Road America and the ARCA Midwest Tour. Established in 1947, Lester Building Systems LLC has designed and manufactured over 150,000 post-frame buildings for the agricultural, equestrian, hobby and commercial building markets. Based in Lester Prairie, MN, the company distributes in 35 states, with regional facilities in Clear Brook, VA and Charleston, IL.

Marketing Professional Consumer Goods, Business to Consumer and Business to Business experience. Jeannette is creative and customer/consumer focused. Experienced in marketing and product management in entrepreneurial, small, mid and large sized organizations, she excels in fast paced, highly competitive, challenging environments. Focused on achieving financial results, she has a proven track record in delivering top and bottom line success. She is adept at gathering, analyzing and interpreting market feedback, data and trends. Using this information she identifies opportunities, offers solutions and develops sounds strategic marketing plans and product roadmaps. Jeannette has developed and managed department budgets up to multi million $'s. Jeannette is a dedicated, business savvy, hard worker, who learns quickly and is motivated to succeed. She thrives in environments where she can discover how much she can accomplish. She can make things happen by turning thoughts into action. This coupled with her strong sense of urgency enables her to produce results quickly. KEY CAREER ACCOMPLISHMENTS •Increased the effectiveness of the Molly ‘N Me catalog while reducing costs by over 30%. •Successfully integrated DGI stationery business into Mayflower Distributing; maintaining all key sales representative and accounts. •Lead turn-around of DGI specialty retail business reversing a double-digit decline to a 25% increase year over year, increasing average order size by over 100%. •Developed and implemented a streamlined, strategic approach to marketing planning at Marshall Field’s that increased sales, turned around a declining sales trend and increased ad effectiveness by 25% while reducing costs. •1st to market with an e-servicing Jostens' website. •Recipient of the Jostens Leader Award in recognition of results in the area of key business initiatives including; increasing margins by 5%, meeting and exceeding annual plans and reducing obsolete inventory by 23%.