Global Brand Marketing Manager
Leica Biosystems is a medical services firm that provides histology and anatomical pathology workflow solutions.
Proven marketing professional with experience in advertising, branding and marketing communications in both an advertising agency and corporate role for leading companies across diverse industries. Expert in the development of marketing programs in support of a national and global sales force. Master’s Degree in Integrated Marketing Communications with a Bachelor’s Degree in Public Relations. SKILLS • Marketing Strategies and Campaigns • Consumer Packaging and Retail Merchandising • Product and Branding Campaigns • Social Media Marketing • Sales Collateral and Support • Sports/Event Marketing • Effective Managing Multiple Projects • Public Relations and Copywriting • Supervision of outside vendors/agencies • Cross-Functional Team Leadership • Product and Service Marketing • Sr. Management Presentations • Direct Marketing/CRM • Meeting Deadlines and Budgets • Market Research • Trade Show Management • Video, Web and Print Content Development
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