Neill Emmett Email Address

Head of UK Marketing

LeasePlan USA, a subsidiary of LeasePlan Corp. N.V., is a global leader in vehicle leasing and fleet management solutions. The company, which manages more than 1.26 million vehicles worldwide, offers clients customized plans for total fleet cost reduction through its technologically advanced products and dedication to customer service.

Neill is a proactive online marketeer with over 16 years' experience delivering marketing campaigns within professional and financial services. He focuses his time, effort and expertise creating an environment that people want to spend time in. Whether it’s developing the digital strategy to attract and retain clients, email campaigns that bring brands to life or leveraging emerging search technology to standout from the crowd. Neill uses his knowledge and passion to filter a myriad of opportunities, identifying the best to drive sales and delight customers using digital techniques. Starting his career in marketing, Neill specialised in digital marketing and now uses these skills to influence the over all marketing strategy. Specialties: Digital strategy; website planning, revenue projections and resource planning > Web design; persona profiling, wire framing, usability analysis, heat mapping and traffic monitoring > Web development; project scoping, site specifications, briefing developers and WordPress implementation > Internet marketing consultancy; site usability, audience profiling, IA planning, video, blogs / social media, SEO, PPC, mobile and analytics > Email marketing; DreamMail, dotMailer, Emailvision. Digital strategy > Online acquisition, customer value management and retention.