Derek Byrne Email Address

Director of Ecommerce

LCI Industries is a supplier to the recreational vehicle and manufactured homes industries,

Leads all information technology, ecommerce, and marketing functions for LC Industries which is a $230M+ revenue retailer, manufacturer and distributor. Creates and executes technology and marketing strategies to serve LC Industries' mission providing meaningful employment for people who are blind. Built the team that has successfully re-platformed two websites while growing revenue and margin over 50%. Defines user experience vision across four websites and oversees all email marketing, social media, SEO, SEM, display ads, and omnichannel advertising. Directs the entire software development lifecycle, infrastructure, and helpdesk support groups. Leads group that maintains cloud and on premise infrastructure while providing critical enterprise support for 700+ employees. Oversees a mix of internal and contract developers that manage our Microsoft Dynamics AX ERP application and all other applications. Works closely with business stakeholders to define business needs then design and deliver technology solutions that drive profitable growth. Areas of expertise include: IT Leadership, Team Building, Software Development Leadership, IT Strategy Development, Ecommerce, Online Marketing, Website Optimization, People Management, Site Operations, Multi-channel Marketing, Project Management, Product Management, Program Management, Web Analytics, Site Usability, B2B, B2G, B2C.