Marketing and Communication Strategist in the Healthcare Sector
Welcome to the official website of Lawrence General Hospital!
My passion is effective communication, through whatever channel is appropriate for the strategy. My goal is to leverage my thirty years of applied communication experience on behalf of an organization that values well planned, well executed strategic communication and marketing as a means to achieve its organizational objectives. I am passionate about the power of effectively conceived and produced communication tactics. Properly done, communication influences opinion, experience, and behavior, drives selection and purchasing decisions, produces targeted results, shapes culture.Key values: be truthful and tie actions back to mission. Listen to your target audience and shape your messages to give them what they are looking for--even if they don't know it yet! Celebrate wins. Own and learn from your missteps. Laughter is a great stress reliever and humor is a wonderful way to connect.Specialties: Strategic Communication planning and execution, Culture development and change, Public Relations planning and execution, Marketing, Crisis Communication, Media Outreach and Response, Media Training, Internal Communication, Branding
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