Bernard Yaged Email Address

Chief Marketing Officer and Founder

Launch Potato is a marketing and advertising agency which specializes in digital marketing, mobile marketing, and direct marketing.

Accomplished product leader and digital marketer looking to build great things. Follow me on Twitter @cyaged or email me cyaged [at] gmail.com. - Experience in building profitable digital businesses and developing partnerships with strong visionaries; led multiple successful go-to-market product launches - Proven success in user acquisition and conversion; expertise in user research, customer-centric design, and development of new, highly engaging promotions - Led marketing strategy for multiple profitable digital media companies in addition to five digital products at PCH Online; managed PCH's largest and highest revenue-generating B2C website and email programs - Product manager in AGILE environment using SCRUM; works very closely with high-performing engineering teams; P&L responsibility for multi-million dollar websites (double-digit growth YOY) - Thought leader and effective collaborator; works closely with cross-functional teams in Engineering, Sales, UX, Web Analytics, Operations, Creative, Business Development, PR, Legal, Sweepstakes and Contests, and International partners - Creative problem-solver with ability to develop strong messaging and marketing campaigns in highly regulated environments; takes proactive steps to leverage the legal landscape of the product - Directed strategic distribution of in-house APIs (internal and external clients) Speaking experience: - Email Evolution Conference, Miami: Customer acquisition, 2013 - SES Conference & Expo, Toronto: Email marketing, 2012 - Presents directly to Board of Directors, Shareholders About me: I love all things digital, and I deliver. Specialties: digital marketing, business development, mobile marketing, user acquisition, web analytics, AGILE development, international expansion, email marketing, UI/UX, direct marketing, branding, segmentation, conversion optimization, SEO/SEM, loyalty programs, API strategy, database marketing, lean startup, project management, contract negotiation