Deborah Mudway Email Address

Marketing Director

LandBay is a P2P real esate loan marketplace.

I'm a linguist really. I grew up with a love for languages, travel and adventure. This developed into a career in marketing; understanding people and how to connect with them. I believe in blending insight, data & intuition to understand what makes people tick. The linguist in me translates this into propositions and campaigns, connecting people with brands and telling stories to build relationships. Executive leader, delivering commercial results by building marketing capabilities for ambitious companies. I am a passionate B2C & B2B marketer and problem solver, helping companies build marketing functions to drive business performance through strategy, insight, creativity, brand development and sales alignment. Broad sector experience from global technology to fintech, at all stages business size and maturity; from global brands to scale-ups seeking VC investment. I deliver results by building strong relationships with my team, internal stakeholders and external partnerships. Full P&L ownership driving customer acquisition, lead generation sales, and through the line experience delivering integrated campaigns. Approaches all underpinned by performance marketing, robust KPI tracking so successes and investment are quantifiable.