Michael Suchara Email Address

Head Girls Swim Coach

Lacks Enterprises sells and manufactures automobile parts.

I love the process as much as the result. To succeed, to survive even, I believe we must embrace the evolution of a campaign. Advertising is in always flux, ever evolving. Nothing stays the same - not the approach, not consumer values, and not clients. Our ability to quickly adapt to new situations, direction, and people is critical to our success. In the end, the only campaign that truly matters is the one we work on currently. PRINCIPLES - The Mission: The brand, the brand, the brand - Approach: I believe in the “keep it simple stupid” philosophy. Advertising is messy enough and always a meeting away from major change, consequently, it’s vital not to over complicate it. - Creative: The idea needs to be so big it can fit in a text message. - Account: Seek to set the course, create the best possible environment for creative success, protect and defend the creative integrity – it’s the agencies most valued currency. - Planning: Insight, insight, insight - Media: The right message, in the right place, at the right time – all wrapped in compelling package where and how customers choose. The balance of power has shifted from the Marketer to the Marketed to. The customer now controls which channel, at what time, where and how they choose to view. Hence, successful brands listen as much as they communicate.