Jack Sparks Email Address

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Headline: Communications Director | Leadership | Strategic Planning | Public Relations | Project Management Summary: Sometimes the most incredible outcomes are the result of focusing on one key thing, eliminating nonessentials, and then communicating. I like to start by understanding the desired goals and then forging a way to reach that aim by cultivating relationships, using various distribution channels, and implementing tools and processes. Working for government, nonprofit, and private organizations has provided me with a unique perspective. I’ve been lucky enough to have experience with traditional media (working as a press secretary) and integrating traditional efforts with digital media (working in corporate settings). Understanding how people receive their information is key to using the right channels to reach the appropriate audience. For example, as a contributing Twitter account manager for a Fortune 500 company, I experienced the message influence capabilities when interacting and connecting with target audiences. The best aspect of communications is that I get to refine who the organization matters to, what the organization is saying, and what tools are used to enhance communication efforts. And just when I think the communication processes is set, there’s a new market or an evolution of technology that creates innovative and exciting opportunities to consider. Thankfully, being inquisitive, creative, and flexible are a few of my internal drivers. I’ve learned that nothing sustainable is created without relationships, communications, and effort. Regardless of the latest technology, customer channel, or industry reputation, communications is effective only when it’s clear who to reach and how that audience likes to receive their messages.