Matt Colby Email Address

Director Digital Shopper Marketing

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Strategic professional with extensive knowledge of integrated and online marketing/eCommerce disciplines, including content management, on-site merchandising, affiliate marketing, website analytics, online advertising, social media, email marketing and promotional planning. Established track record managing agencies, staff, and cross-functional teams. Innovative thinker with the ability to define business objectives and strategies. Lead teams and execute plans that consistently exceed expectations. I aspire to be seen as thought leader in the online industry. I manage the marketing discipline as a strong business driver through putting customers first and building brands. I enjoy developing people, securing executive support and fostering cross functional relationships as part of my daily job. Specialties: •Internet Marketing Strategy •Onsite Merchandising / Branding •Paid Search Advertising (PPC) / Display Advertising •CRM / Lifecycle Management •Website Analytics - Program Measurement & Evaluation •Consumer Promotions / Email Marketing / Affiliate Marketing •Agency Management / Creative Development & Production •e-Commerce Strategy / Pricing / Revenue Management •Digital Shelf Management & Tracking •Social Media / Social Commerce •Multi-Platform Strategy / Content Syndication •Mobile App Strategy and Marketing