Louise Piednoir Email Address

Assistant Marketing Product Manager Europe B2B Power Tools

Keolis is a French-owned public transit operator servicing millions of passengers around the world.

My job is to digitally transform daily life services companies operating in B2B2C value chains: for their prospects and customers but also for their employees which are key to a sustainable digital transformation. And with an open ecosystem approach, to better nurture fast innovation Pragmatic and result-driven with a collaborative mindset, I developed my skills first in operational and product marketing then for 8 years in consulting on +25 projects for +15 companies ranging from CAC 40 Groups to small companies in complex BtoB or BtoC environments (key role of prescribing agents). As Head of Digital & Innovation Projects, I now proudly take part since 2 years in the digital transformation of Keolis a market leader in mobility services worlwide Functional expertise: MARKETING, CUSTOMER EXPERIENCE, DIGITAL ° Strategic marketing ° Customer experience – customer relationship management ° Development marketing ° Digital marketing and digital transformation ° Marketing monitoring and organization Know-how: TRANSFORMATION, PROJECT MANAGEMENT, TEAM MANAGEMENT ° Complex transformation project structuring and management in international contexts and across entire companies ° Transversal and hierarchical team management ° Reporting to Marketing Director, Top Management Committee, CEO ° Sales and account management ° Recruitment and training Sectors I have been working for: ° Broad knowledge of the Energy sector: - Energy ecosystem and value chain with a focus on downstream activities: distribution and commercialisation - Power and gas markets - B2C and B2B energy customers and customer journeys - Key players in the energy market in France and Europe (power and gas) - Stakes of market deregulation, sustainable development and transformation (SmartGrid, Demand Response management, …) ° Other sectors I have been working for: industry, services, FMCG, Web, insurance, pharmaceuticals