Paul Zobel Email Address

Sales and Marketing Director

Kent Corporation is a food & beverages company which specializes in corn wet milling, the production of animal feeds and the manufacture of food products.

LEADERSHIP STYLE: Executive Brand Marketing Strategy Leader with a reputation for developing strong creative and business teams focused on achieving the business's strategic goals while at the same time over-delivering on creative needs and business objectives. Known for going the extra mile for the team and building bridges between people and groups. Particularly adept at cultivating positive relationship between the creative teams and those we serve. Extremely skilled at driving corporate brand marketing strategy development resulting in improved ROI growth and brand value. Effective team leader with principled integrity who is able to motivate and challenge internal staff and multiple agencies to achieve superior results. Respected for outstanding strategic thinking skills, cross-functional leadership, business and budget planning, staff management and development, and vision. • Disciplined & Strategic Visionary • Strong Consensus Builder • Encourages Curiosity & Lifelong Learning • Prioritizes Staff Development • Committed to Living the Company Core Values & Mission EXPERIENCE & EDUCATION: Accomplished in managing integrated brand and business plans through the execution of annual business plans, brand strategy planning, digital marketing, national account management, product development and launch, and marketing research. Expertise includes the following experiences: • Brand Strategy • Brand Management • Strategic Vision Planning • Creative Strategy • Integrated Marketing Campaigns • Go-to-Market Planning • Agency Management • Staff Management • Budgeting / PL • MBA – Marketing and Management • BA - Business NATIONAL ACCOUNT EXPERIENCE • Amazon • Walmart • Target • Home Depot • Lowes • Menards • Tractor Supply • PetSmart • Petco • Chewy • Dick’s Sporting Goods • National Grocery Accounts • Regional Accounts • Dealer Channel AWARDS • Five-time winner of the 2019 National Agri-Marketing Association regional awards • Nine-time winner of the 2018 National Agri-Marketing Association regional awards • Four-time winner of the 2017 National Agri-Marketing Association regional awards • Three-time winner of the 2016 National Agri-Marketing Association regional • Yahoo’s 13 Most Talked-About TV Commercials • Received Best in Class Award for New Product Introduction Issued by Health Magazine · Dec 2008 • Received Best in Class Award for New Product Introduction Issued by Health Magazine · Dec 2007