Director of Public and Media Relations
kuseahawks.com
As Director of Public and Media Relations for Keiser University's Flagship Campus, Susan McCreery is fortunate to possess strong strategic communications, public relations, leadership development and crisis management credentials. In her current role, she has guided, identified and built a variety of internal and external communications systems while sharing institutional success stories with constituents throughout the globe. Susan's development of a university leader and faculty expert group serves as a valuable resource to media members, and therefore generates both local and national television coverage providing the opportunity for the public to learn more about the value of the university's mission and programs. As a creative writer, she regularly authors stories highlighting university student, alumni, faculty and staff achievements for a variety of internal and external publications. Having served as a board member for both the Gold Coast Public Relations Council (GCPRC) and the Public Relations Society of America (PRSA), she is a former Town of Lantana Planning and Zoning Commissioner and a Leadership Palm Beach County graduate.Her areas of professional interest and specialties include: • Expert development and media placement • Strategic communication development and management • Leadership and professional development• Executive communications and employee engagement• Social media management • Crisis management • Data analytics and key performance indicator analysis• Video production and creative writing
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