James Pollock Email Address

Co-Founder and Head of Sales and Marketing

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- Currently Head of Sales & Marketing at Tifosy, helping sports clubs to raise funds for infrastructure and development. - 12 years in all aspects of marketing and business strategy from upstream design to local commercial and trade management, and 2 years consulting to major FMCG companies to develop industry-leading Category Strategies and Shopper Marketing programmes. - Balance of focus between UK, Western European and Global (including developing) markets - Experience on wide range of Categories, including Fabric- and Homecare, Soft Drinks, Hot Beverages, broad range of Dairy, Alcoholic Drinks and Pet Care. - Portfolio management on highly complex and fragmented business - Deep consumer insight work leading to new brand identity and architecture. Specialties: - Marketing & Business Strategy - Initiative design and development - Design and packaging development - Advertising and TTL communications development - Shopper Marketing strategy - Commercial planning and working with retailers - P/L management and holistic profit delivery - Working with 3rd parties e.g. celebrities & licensed properties