Kristin Massett Email Address

Senior Brand Manager-Girls and Private Label

Funnoodle is fast becoming a household name and a leader in pool and backyard water recreational products.

I am an innovative, result-minded marketing and brand management professional with twenty years of experience in toys, consumer products, entertainment, and e-commerce. My experience includes managing strategic product launches and working closely with cross-functional teams, global sales force, and mass retail buyers. I have successfully led planning and execution of brand positioning, marketing, product development, brand plans including promotions, advertising, TV, social and digital marketing, media production, packaging, branding, public relations, trade shows, roadshows, market research, pricing, costing, profitability analysis, and SKU rationalization. I work well within collaborative environments and have partnered with North American Sales and international markets to sell-in and expand brand presence globally. I have been recognized as a strong leader and have been instrumental in mentoring junior marketing staff from Coordinator to Senior Brand Manager levels. I am a hands-on leader and big picture, analytical, strategic thinker with excellent communication skills and experience leading and managing teams to deliver outstanding results and ROI.