Alex Simons Email Address

Strategic Accounts Marketing Manager

j2 Global is a publicly traded cloud services, unified communications, and digital media company offering a patented suite of tools to consumers and the Fortune 500. j2 also owns a host of popular digital media publications under its Ziff-Davis division.

Dynamic cloud marketing leader with extensive experience advancing complex growth models within highly contested SaaS markets. Proven track record of success building and optimizing B2B sales pipelines through Account-Based Marketing (ABM) methodology. 5+ years of experience driving demand and managing customer acquisition strategy for j2 Global's portfolio of cloud security brands and 20 months of experience managing marketing operations personnel and strategy for early stage startups. Quantitative approach to performance marketing with an in-depth understanding of multivariate analysis and revenue cycle modeling through the Los Angeles Dodgers and A.B. Freeman School of Business. COMPETENCIES Go-to-Market Strategy: Customer Acquisition Frameworks | Competitive Analysis | Global Product Launch | Market Penetration | Ideal Customer Profiling | Budgeting & Planning | M&A Integration | Channel Partner Programs | Alliance Partnerships | Distribution Networks | Vendor Management | Pricing Valuation | Account-Based Marketing (ABM): Lifecycle Campaign Management | Customer Journey Mapping | Conversion Funnel Development | Direct Marketing | Automated Pipeline Reporting | Retargeting | Sales Enablement | Lead Scoring | Progressive Profiling | Opportunity Influence Analysis | Database Segmentation | Web Personalization | Content Marketing: Product Positioning | Creative Development | Conversational Copywriting | Webinar Development | Inbound Models | Keyword Planning | Search Engine Marketing | Landing Page Management | Value Prop Development | Print Collateral | Content Management Systems | Online Publishing | Pay-Per-Click | MarTech Administration: Salesforce Marketing Cloud (Pardot & Ad Studio) | Marketo (2017 Certified Expert and Los Angeles Users Group Advocate) | Eloqua | Impartner | Bombora | Google (Ads, Analytics, and Webmaster Tools) | | LinkedIn Campaign Manager | DiscoverOrg | Dun & Bradstreet | Exact Target | Lead Forensics | Hubspot | ON-24 | Tableau (Explorer) | | 6sense | Demandbase | RollWorks | Terminus | Twitter Ads | Power BI | Industry Experience: Cloud Security | Virtualization | Enterprise Risk Management | Software-Defined Networking | Hybrid IT | Infrastructure-as-a-Service (IaaS) | Storage | Cybersecurity | Compliance | Hyper-Converged Systems | IoT | DevOps | InfoSec | Managed Service Providers (MSPs) | Digital Media | Major League Baseball |