Ross Bloomfield Email Address
@irishlife.ie
Group Head of Digital
Irish Life is Ireland's leading life insurance and pensions company, offering pensions, investments, life assurance and financial planning services.
General Expertise. - Multi-market channel leadership. - Digital transformation and organisational change leadership. - Data driven customer experience, marketing automation and dynamic web strategies. - Omni-channel proposition development and Digital distribution enablement. - Entry into new markets, channel diversification and start-up models. - Broad market campaign development and planning. - Brand management and engagement strategies. - eCommerce and web development innovation & best practice. - Multi-market agency management and procurement. - CRM - Strategic acquisition and retention, life cycle modelling and marketing automation. - PR strategy and press relations. - Communications and Content Marketing strategy management for SEO, brand and lead generation. - User Experience & UI. Innovation, testing, development and management. - Operational best practice for digital channels in regulated environments. - Social media channel management, development and monitoring. - Mobile & device. Channel development, management and strategic practice for future technologies. - Voice of customer and customer feedback initiatives to drive engagement and operational efficiency. - Team leadership & management - Global project management. - International Sponsorship strategy
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