Amy Fenton Email Address

Member Board of Trustees

Market Research Company operating 'Girls Lounge' for women attendees.

-- Global Marketing Executive Focused on Global Competitive Strategy, Business Growth, Trends Implementation, & Talent Leadership and Development -- Visionary, global marketing executive with 20+ year track record of success providing foresight and direction in planning, generating, and executing profitable and cohesive global marketing strategies. Key contributor towards strategic market planning, operations, and growth. Expertise in the formulation and execution of strategies, programs, and go-to-market models. Enterprising leader with a talent for conceptualizing and driving unconventional tactics to boost global competitive strategy. Forte in incorporating business intelligence into marketing strategy to seize opportunities, build corporate brand exposure, and lead unprecedented new business development initiatives. Career highlights include: ✔ Spearheaded go-to-market strategy, inclusive of digital transformation, spanning 104 markets and representing $4B+ in revenue. Dictated global competitive intelligence, disseminated industry analytics, and guided product investment tactics. ✔ Boosted a multi-million dollar business by 14% in less than 2 years; tripled the net margin; and drove a once fragmented business to operate consistently, globally, and profitably. ✔ Led a client-facing team of 600 associates across 85 countries and 2 offshore hubs of 50 associates; recognized significant revenue growth and margin expansion of 24%. ✔ Directed global relationship between Company and their 2nd largest client; delivered transformational solutions, campaign ratings, digital ROI, brand workshops, and lean six-sigma practices. Led contract renewal; expanded terms, geographic scope, and volume.