Kristi Bevan Email Address

SME Propositions Lead

The IoD (Institute of Directors) was founded in 1903 and obtained a Royal Charter in 1906. The IoD is a non-party political organisation with upwards of 52,000 members in the United Kingdom and some 2200 in the East Midlands. Membership includes directors from right across the business spectrum - from media to manufacturing, e-business to the public and voluntary sectors. Members include CEOs of large corporations as well as entrepreneurial directors of start-up companies. In addition, the IoD provides an effective voice in the East Midlands through the East Midlands Business Forum, to represent the interests of its members to government and key opinion-formers at the highest levels. These include ministers, constituency MPs, Select Committee members and senior civil servants. IoD policies and views are actively promoted to the national, regional and trade media.

Senior marketing professional with 10 years of experience in multi-channel marketing leadership at well-known B2B, payments tech and finance brands that include Sage, Elavon, Euromoney, IoD. A creative marketer with a proven commercial focus and analytical mindset. Experienced in strategic marketing with a successful track record launching new products and services, driving commercial impact, digital channel growth and sales/marketing improvement. Confident communicator, strong team player and cultivator of collaborative cross-functional relationships. Experienced in leading and building in-house teams and managing external agencies. Expertise include: Strategic Marketing, Integrated Marketing, eCommerce, Proposition Development, Digital Marketing (Paid, Owned, Earned), Customer Engagement, Branding and Identity, Content Strategy, Product Marketing, Demand Generation, Event Management