Carmen Pool Email Address

Digital Marketing Team Leader Private Banking

Investec Bank is an active global market maker in the spot and forward USD/ZAR inter-bank markets. Our team of skilled foreign exchange professionals offers innovative structuring, advanced product development and highly competitive pricing. Solutions are tailor made to meet specific client requirements, using vanilla and derivative products in the most cost efficient manner. The FX product range includes: USD/ZAR spot and forwards Long dated forwards out to 10 years Spot and forwards on G7 currencies Interest rates and derivatives of the G7 countries Options on USD/ZAR and G7 currencies

I am a strategic planner, neurotic wordsmith and art lover with a penchant for anything digital- my forte being digital marketing. I love that this field encompasses both creativity as well as a thorough understanding of data analytics- it is a true social science that can forecast ROI by modeling client behavior in the online space, looking at means to optimize conversion and effectively motivating practical action through modifying this behavior in order to meet broader strategic objectives. I am a perpetual executive student, and have just recently finished my MBA at the top rated business university in Africa (GIBS). My academic interests include: Increasing social mobility in emerging markets through technology. The ekphrasic relationship between abstract expressionist art and poetry. French feminist theory and its applications for women working in historically male gendered careers. Skills: Digital strategic planning Conversion optimization Web Analytics Digital media strategy Project management Public Speaking Writing and editing