Ecommerce Marketing Manager
Since 1982, Intradeco Apparel has been a world class apparel supplier to the US apparel market. Intradeco wholly owns fully vertical operations in Central America in conjunction with operating global sourcing. As a family owned and operated company| Intradeco has been able to continually grow its manufacturing facilities in Central America and increase its sourcing relationships worldwide. Intradeco Apparel has its headquarters for textile and apparel operations in Miami, FL. Today, 30 years since its creation, Intradeco Apparel's operations have grown worldwide, employing more than 7,000 people.
Passionate and experienced Senior eCommerce Marketing manager with proven ability to identify opportunities and increase sales in a dynamic environment and limited resources. Creative and result-driven managing multiple aspects of the ever changing digital world, I am committed to create value and improve the customer experience. Fluent in English and Spanish. I have: • Over 13 years of marketing and branding experience • Over 9 years of e-commerce/ digital marketing experience • Passion, dedication, enthusiasm and creativity • 3 years of team management • Proven ability to create value and deliver results. Skills: • Analytical skills to identify and prioritize opportunities • Google Analytics • Digital Marketing Strategy, evaluations of different digital marketing programs and initiatives (project evaluation/ cost per acquisition) • Defining and tracking Key Performing Index (KPI) • Sales Forecasting and Budget management • Online Marketing programs, calendars & road map creation • Communication skills inside and outside the organization to create synergy and optimize outcomes • Experience building business partner relationships • Branding in the digital world • Targeted email marketing campaigns • Social Media branding and engaging content • Evaluation and execution of multiple online marketing initiatives • Crafted creative value driven on-line exclusives and promotions • SEM/ Pay-Per-Click (PPC), paid search campaigns / Remarketing / Mobile advertising, PLAs • Affiliate programs • Search engine optimization (SEO) • Coordinated cross functional improvements • Customer Service driven approach • Content marketing (blogs, on-site content, PR, etc.) • Lead comprehensive website management & improvements • Multiple project management • Leadership in a Start-up environment
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