Matthew Kobach Email Address

Full-time Content Creator; Part-time Host and Keynote

Intercontinental Exchange, Inc. is a financial service company that owns and operates financial and commodity marketplaces and exchanges.

My 8 tweet summary: • After I completed my Master's at Indiana University, I focused my PhD studies on the prediction of social media behavior • During this time I obtained first-hand real world social media experience, accepting a position with a social media analytics company • Through academic research & real-world data analysis, I had the foundation necessary to co-found a social media marketing firm • I then explored alternate opportunities, & accepted a marketing position at ICE (the parent company of NYSE) • Developing our social marketing strategy, it was clear our story wasn’t about the NYSE; it was about the 2,400+ companies that list on the NYSE • Once we switched our marketing focus to our listed companies and potential clients, followers & engagement grew exponentially • There is no one specific recipe for marketing and communication success • Through a thorough understanding of all communication platforms, a marketing strategy that works for any company in any industry can be successfully developed & executed