Associate Vice President of Creative
Instrument is a web design, development and strategy company in Portland, Oregon, whose aim is to harness technology and a passion for innovation to create simply great work for its clients. Instrument provides compelling user-centric design and highly functional websites that both engage users and provide flexible marketing tools for our clients. Instrument focuses on the following areas :Brand Strategy and Communications, Website Design, Information Architecture and UX Design, Web Application Development, Content Management Systems and E-commerce.
Nishat Akhtar is a designer and creative leader with 15+ years of experience in designing and leading initiatives for global brands. She is currently working as VP of Creative at Instrument, leading the design and writing disciplines with 100+ creatives who specialize in product design, design systems and brand/marketing. Her portfolio spans across design, branding, content creation and interactive experiences for Nike, Google, the NBA and more. In addition to this work, Nishat has an ongoing illustration practice that is expressed in a variety of forms. This practice is often self initiated though also includes work with The New York Times, ACLU, Adobe and members of the Conde Nast network. Nishat has a deep care for the creative community, giving talks and art workshops across the globe (and via video) in both academic and non structured environments. She loves the connection around a creative purpose, and believes in the natural creative instinct within all people.
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