Gary Survis Email Address

Operating Partner

Insight Venture Partners is a leading global private equity and venture capital firm founded in 1995. Click to learn more.

Not Your Typical... I am not your typical marketing guy; I am not your typical venture guy; and, I am not your typical “green” guy. Basically, I am not typical. What I am is… driven. Driven to find the solutions to complicated problems, driven to deliver exceptional results, and driven to utilize the right tools, not necessarily the ones with the biggest buzz. Marketing is Complicated Today The number of available outlets for spending marketing dollars is exploding, but all of these platforms are not necessarily delivering superior performance. I know account-based, intent, SEM and a slew of other digital tools, but I believe in matching the solution to the best available opportunities. There are no shortcuts for doing the hard analysis and testing to determine how to maximize marketing spending. Green Needs to be Practical And a word about green… I believe in the concept of Practical Green. Basically, an organization should not have to sacrifice functionality, cost, or results to deploy green solutions to their business. It has to make sense for the organization or why should they waste the resources to implement a sustainable program. I like to work with companies that aren’t looking for the “flash” of green, but how to leverage green to achieve superior results. What I Bring an Organization 1) Seasoned leadership and managerial skills that have been tested in good and bad times. 2) Marketing expertise and the ability to combine traditional tools with digital ones to deliver results. 3) Experience guiding entrepreneurial ventures to scale and drive exponential growth. Specialties: algorithms, data science, AWS, big data, ETL, Hadoop, data integration, digital marketing, venture, PE, private equity, content marketing, ABM, account-based marketing, intent marketing, SEM, MAP, CRM, Salesforce, search engine marketing, email marketing, event marketing, experiential marketing, green marketing, sustainability, talent management, CMO, chief marketing officer, COO, chief operating officer.