Vice President, Marketing and Product Marketing
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I currently lead platform product marketing for Recurly, the subscription and billing platform trusted by leading brands to grow their recurring revenue faster, smarter, and stronger. Prior to Recurly, I've worked mostly at B2B SaaS companies for the mid-market and enterprises: —At StructuredWeb, I was an advisor initially and later joined to lead marketing and product marketing. StructuredWeb is an established startup that helps major technology brands empower their partners with channel marketing automation. While there, I completely overhauled the branding, positioning and messaging, which was then reflected through the new website, marketing campaigns, social media presence and sales enablement. —At Veritone, I led marketing and product marketing for the Media and Entertainment business unit at Veritone. Veritone is an AI company specializing in extracting insights from multimedia content. —At Ingram Micro, I owned both product marketing and UX and helped guide the company’s transformation from a traditional wholesale distributor to a modern digital commerce business. During my tenure, the Ingram Micro Cloud business unit doubled to a $2 billion business with almost 8 million cloud seat subscriptions. —At Sage, I was hired to lead global product marketing for the launch of our cloud ERP and HCM solutions. One of the biggest accomplishments included the revamping of the digital experience globally, which lead to a 3x increase in traffic, leads and opportunities for the Sales teams. I have more than 20+ years of digital marketing, brand marketing and product marketing experience from internet startups to recognizable brands like Yahoo!, Sage and Ingram Micro. I graduated from UCLA and am active in the local community, regularly volunteering at the Habitat of Humanity, the Santa Ana Corbin Center and the American Cancer Society. --------------------------------------------- Specialties: Marketing, Brand Marketing, Product Marketing, Digital Marketing, B2B and B2C Marketing, Go to Market strategy, Positioning and Messaging, Audience Segmentation, Storytelling, Display Ads, Paid Search Marketing, Mobile, Video, Social Media, Native Advertising, Email Marketing, Programmatic Marketing, Real-Time Bidding, Ad Technology, Enterprise Cloud, SaaS, IaaS, PaaS, XaaS, ERP, HCM, Cloud Platform, Cloud Automation, IoT, Artificial Intelligence
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