Fiona Nicol Email Address

Head of Marketing

A highly respected Chief Marketing Officer with extensive international experience spanning over 20 years. Expertise in strategic marketing, proposition development, brand building, multi-channel sales and marketing initiatives with a reputation for combining both strategic and ‘hands on’ operational skills across a broad range of financial service sectors. Development of compelling and differentiated propositions by leveraging deep insight into both customer segments and distribution channels, all supported by innovative sales and marketing strategies. Proven Change Agent, sensitively transforming and growing marketing functions of all sizes in complex and highly challenging environments.- International Marketing: successfully lead international marketing initiatives and functions across Europe, Asia and the Middle East- Proposition Development: impressive track record in launching new products and services across a multitude of markets, channels and customer segments- Best Practice Champion: recognised expert in championing best practice marketing, and supporting technologies, across a variety of challenging environments- Project Leader: proven ability to drive, navigate and deliver complex projects across diverse organisations, particularly in times of change- Trusted Relationship Manager: reputation for developing, building and maintaining strong business relationships for commercial advantage- Supplier Management: optimisation of supplier relationships by driving increased value above and beyond existing agreements and leveraging additional services across the marketing chain- Profit Centre: ran 2 successful ‘in-house’ agencies (creative and events) to deliver a range of international programs across the globe