Donald Neske Email Address

Innovation and Technology Leader Within Strategic Planning

Ricoh USA offers the business services, document management and digital printing solutions to help you manage your information in this new world of work.

Global marketing executive empowering profitable growth in Fortune 500 organizations and lean startup cultures with extensive experience leading strategic marketing, product management, demand generation, corporate communications in SaaS and technology services businesses. Crafted collaborative, high-performing team cultures that worked cross-functionally, broke down silos and delivered predictable results. Excelled at driving top line growth through aggressive go-to-market strategies and execution - achieving margin improvement and double-digit growth in revenue, lead generation, client retention, and trade show/event ROI. Expert at leading high-performing, data-driven initiatives, programs and projects at high-tech startups and global enterprises. Accomplished in developing strategy, governance, execution, and ongoing management of the content marketing lifecycle to support key business initiatives. •Led ideation, business case development, product and commercialization launch processes, brand and content strategy, sales enablement, pricing, and packaging. •Exceeded marketing KPIs and revenue targets, while controlling costs and managing marketing P&L. •Achieved 46% growth within the Ricoh ITS business unit from FY11 to FY13. •Boosted YOY marketing qualified leads by 175%+ and grew marketing generated sales pipeline by 155% at Sungard AS. •Within first 18 months expanded net-new corporate pipeline 230% to over 3X revenue target at StarCite. •Strategized integrated marketing plans and tactics to address emerging market trends and achieve business objectives, including online communities, viral video, social media, executive road shows, web seminars, SEO, SEM. •Experienced in Salesforce.com, Eloqua, Marketo, SAP CRM, Google Analytics, Webtrends, HTML, Dreamweaver, and Drupal. Key Business Practice Areas: Strategic Planning & Execution - Program & Project Management - Mergers & Acquisitions (M&A) - Analytics & Reporting - SaaS Go-to-Market Strategy - Strategic Marketing - Multi-Channel Demand Generation - Corporate Communications - Digital Innovation - Retention & Acquisition - Budgeting & Forecasting - Branding