Teresa Wu Email Address

Innovation Leader in Biometrics, Security and Identity Industries, Strategic Planning, Marketing, Product Management, Government Relations, Proposal Development

We are the global leader in Augmented Identity for an increasingly digital world. Come and see what the world looks like with #AugmentedIdentity.

15 year Marketing professional in Biometric industry with extensive experience in Strategic Business and Marketing Planning, Operational Marketing execution, product management/marketing, Sales Support, Pricing Management, Business Proposal, Marketing Intelligence and Biometric and Access Control Market Research. Manage entire product marketing lifecycles from strategic planning to tactical activities. Develop annual marketing plan to meet organizational growth and profit objectives Manage the Product Management department budget. Conduct annual product and market reviews, maximizing profitability through sales pricing adjustments and determining product discontinuations. Fluent in 4 languages. Regularly participate in industry/government standard working groups. Particularly interested in Biometrics industry, multi-biometric technology (Fingerprint, Face, Iris), Mobile Biometric Identification Solution, Automated Palm Print and Fingerprint Identification Systems (AFIS), competition landscape, large scale Government projects (FIPS 201/PIV, TSA PQL, TWIC), Applicant Fingerprinting Services/background check for States/FBI and biometric access control markets. Skill set and experience: Biometric system and product management and marketing, Government Relations, Policy Advocacy, Business strategic planning, Biometric Market Research, Marketing Plan Development, Business Strategy, Market Interlligence Analysis, New Product Introduction (NPI), Product Management, Major AFIS Proposal Preparation, Business Development, High ROI tactical marketing campaigns, Identifying RFP opportunities and tracking.