Senior Product Manager
Hyundai Motor UK is an automotive company that founded in 1967.
Hyundai Motor UK – Senior Product Manager August 2013 – Present Responsibilities •Product lifecycle management; trim strategy, pricing, special editions, facelift, importer margin, contribution margin. •Compose & communicate the product proposition, internally & externally; dealer network, RV setters, product trainers. •Manage relationship with RV setters to optimise residual values; including product presentations, test drive & events. •Evaluate model performance & market trends to identify opportunities to maximise volume and profit. •Develop medium to long terms product strategies to support brand vision. •Provide full product support; dealer training, marketing events, media launches and RV setters. •Management of a Product Manager / Undergraduate intern. Achievements •Product managed i10 2014 - 2018, i20: 2015 - 2018, Tucson 2015 - present, Kona 2017 – present, Santa Fe 2018 - present •Contributed to maintaining & improving segment share through strong trim strategies and pricing strategies: oi10: 2014: 10.9% 2018: 13.9% oi20: 2015: 2.3% 2018 YTD: 2.0% oTucson: 2015: 3.2% 2019: 4.2% oKona: 2017: Nov 2017: 2.1% 2019: 4.7% (negotiated approval of world’s lowest price at launch) •Media review (What Car): oi10: 4 star, i20: 4 star, Tucson: 3 star, KONA: 3 star, KONA Electric: 4.5 star. oReviews regularly cite strong equipment levels and good value for money. •Played key role in the launch of connected car services including eLearning, sales guides & webinar, ensuring 75% uptake. •Managed introduction of WLTP ensuring full understanding & compliance and ensuring timely delivery of all key data. •Delivered a full model line-up pricing strategy integrating model mix changes, competitive indexing & contribution margin. •Achieved targeted RV uplift for new model introductions through strong relationships and collaboration with RV setters
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