Dawn Lee Email Address

Director, Corporate Marketing Division

Established in 2001, the Health Promotion Board (HPB)'s vision is to build a nation of healthy people. While residents in Singapore today enjoy good health with high life expectancy and low mortality rates, we want to further improve our health status and continue to enjoy good health as we age. To achieve this, we serve as the main driver for national health promotion and disease prevention programmes. Our goal is to increase the quality and years of healthy life and prevent illness, disability and premature death. We implement programmes that reach out to the population, specifically children, adults and the elderly. These programmes include health and dental services for school children, breast and cervical screening, AIDS education, childhood injury prevention, mental health education, myopia prevention, physical activity, smoking control, nutrition, osteoporosis education and workplace health promotion. New programmes will also be initiated over time to address health concerns among the community.

Marketing veteran with broad experience in the management of consumer packaged goods, across Asian markets. Major strengths in marketing and general management. Skills set includes strategy formulation, brand management, market research, new product development, portfolio management, segmentation and brand positioning, CRM, digital marketing, marketing communications planning and implementation.