Amanda Depaul Email Address

Founder, Marketing Consultant

Host Analytics is the leader in cloud-based enterprise performance management (EPM), offering a suite of financial applications for modeling, planning, consolidation, reporting and analytics. World-class companies like NEC, Burlington Coat Factory and Sanmina trust Host Analytics to power their strategic financial processes. Host Analytics is a fast-growing, private company backed by leading venture capitalists and is headquartered in Silicon Valley with customers in over 90 countries.

As the owner and primary consultant at Mythodical, I bring a strong startup SaaS background to clients focused on modernizing their demand gen strategy to generate revenue rather than leads. Mythodical works with B2B SaaS companies to reinvent the demand gen strategies of yore. Our methods for increasing brand reach, capturing demand, improving the customer journey, and measuring results drive growth of mythic proportions. I'm excited about redefining traditional demand gen and blurring the line between analytical and creative functions to create more cohesive marketing strategy, more delightful customer experiences, and more predictable revenue streams. Strengths include: - Building modern, strategic growth marketing strategies - Developing demand models that ditch the MQL and focus on revenue generation - Expanding brand reach through a combination of paid and earned media tactics - Building Account-Based Marketing strategies to capitalize on brand awareness and surgically generate revenue - Campaign planning and budgeting, forecasting performance - Defining the customer lifecycle and aligning campaign tactics to the appropriate stage in the buying journey - Marketing operations, marketing technology management, tech stack optimization - Developing processes to increase efficiency in sales and marketing - Optimizing digital properties – web content, web experience, social media, community and more Industry Specialties: Data & Analytics, IT Security, MarTech, FinTech, HealthTech