Brad Cope Email Address

Marketing and Branding and Product Marketing and Lead Generation and Content Marketing and Events and Communications and Public Relations

HMS provides the broadest range of cost containment solutions in healthcare to help payers and at-risk providers improve performance.

I help companies get the word out. As a creative and data-driven B2B/B2C/B2G marketer with a background in journalism, I've delivered double-digit annual growth in lead generation and brand awareness at startup to Fortune 500 organizations. Here's how: *MARKETING STRATEGY. Increased sales leads by 49% and produced 35% of sales pipeline through multi-channel campaigns, brand repositioning, and martech build at Verisys/Aperture Health. *CONTENT MARKETING AND MARKETING COMMUNICATIONS. Drove 347% growth in sales leads through full content makeover at Crown Aesthetics/Bellus Medical. *DIGITAL MARKETING. Raised key digital marketing metrics by 35% in one year with research-based mix of engaging advertising and content marketing at HMS. Completed Digital Marketing and Analytics executive program with Southern Methodist University. *BRAND MANAGEMENT. Rebranded or repositioned the brand at four companies. *PRODUCT MARKETING AND THOUGHT LEADERSHIP. Increased case studies by 25% and testimonial quotes by 167% at Medecision. I'm a two-time winner of the International Association of Business Communicators Gold Quill and four-time Dallas/Fort Worth American Marketing Association Marketer of the Year. Let's connect! Contact me at brad_cope@outlook.com. Other Specialties: Marketing Automation (Marketo, HubSpot) | Social Media | Search Engine Marketing | Search Engine Optimization | Video | Email Marketing | Virtual Reality | Events | Public Relations | Corporate Communications