La Diaz Email Address

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The only constant is change, Heraclitus said. Such is the challenge of marketing a professional sports team, a “living” brand with ever-changing circumstances including player rosters and win/loss records. Seventeen years in the NBA have prepared me to know how to package and sell the good, the bad and yes, even the ugly. CAREER ACHIEVEMENTS PR exposure for the Miami HEAT brand topping $51 million. You’ve likely seen my work in a diverse range of outlets including ESPN, CNN, MTV, The Huffington Post, Headline News, the Food Network, Ocean Drive Magazine & Dime Magazine. Newsrooms are shrinking. Enter MiamiHEATPR.com: a virtual press room which streamlines the delivery of broadcast quality video footage, photographs and press releases to all types of media outlets. Guest blogger for The Huffington Post’s “Impact” section (sports philanthropy). Over 1 billion impressions collected online pertaining to HEAT business initiatives. Facilitated a 61-page feature in ESPN The Magazine worth an estimated $5,000.000. Our game day program, TipOff magazine, is an award-winning (& quite lovely) publication. The NBA designated my department a “Best Practice” for media tracking and reporting. Advertising Age named the HEAT one of “America’s Hottest Brands 2010”--thank you very much. Franchise revenue increased by an additional $250,000+ per year when I came on board & began actively marketing “The HEAT Experience” (our secondary brands). Specialties: Taking ideas from conception to completion with creativity, humility and professionalism. Using humor and expertise to bridge communication gaps between departments. Building meaningful and lasting relationships with influencers, writers, producers and social media mavens. Tracking the value of coverage and exposure. Sharing the victories and reflecting on the disappointments.