Caryl Capeci Email Address

CMO

Hearts On Fire Company, established in 1996, specializes in the development, branding and marketing of The Worlds Most Perfectly Cut Diamond. The company offers branded diamonds, and also provides a wide range of jewelry to showcase the Hearts On Fire diamonds. Its name, Hearts On Fire, was derived from the cut of the diamond itself. The cut features a perfect ring of eight hearts when viewed from the bottom and a symmetrical FireburstT when viewed from the top. Hearts On Fire Company also sells loose diamonds, branded as Hearts On Fire and Dream. The company is headquartered in Boston and has international offices in Asia, Europe and Latin America.

After spending 20+ years building iconic brands at great agencies like Arnold Worldwide, J. Walter Thompson and NW Ayer, I now leverage all of my experience, energy and passion into building the best diamond jewelry brand in the world, as the President of Hearts On Fire.Hearts On Fire, known around the world for its exceptional and consistent cut (The World's Most Perfectly Cut Diamond) , is sold in 800 points of sale in 32 countries through Independent Retail Jewelers, Company owned Hearts On Fire retail stores, Department Stores and on heartsonfire.com. As President, I oversee all facets of the Global Business, from Operations and Product Development to Commercial Programs and Marketing. HOF is a seamless multi-channel business designed to fuel global brand growth in key diamond consumption markets around the world. Working closely with Hearts On Fire's Hong Kong based Parent Company, Chow Tai Fook, the HOF brand is now thriving in Greater China and sold in over 200 Points of Sale in Hong Kong, Mainland China and Macau.Extensive leadership experience in Global Business and Brand Strategy, Channel Management, Luxury Retail, Marketing, Product Design, and Operations.Given my current and previous roles, I am considered a thought leader and category expert for Fine Jewelry, Diamond Jewelry and Luxury Retail. Additionally, I enjoy the opportunity to participate in many important industry charities and organizations through their boards: Jewelers For Children, Diamond Empowerment Fund, Jewelers of America Gem Awards; Distinguished member of 24 Karat Club.