Rori Duboff Email Address

Managing Director

Havas Media is a communications and marketing network that serves digital, branded content, experiential and sports brands.

Strategic and Innovations leader with 20 years experience working in digital marketing, integrated media, creative brand advertising, and emerging technology. As a Virtual & Mixed/Augmented Reality evangelist, Rori advises companies on VR strategy and marketing opportunities for brand and business transformation.Prior to Accenture Interactive, Rori was Global Head of Strategy, EVP at Havas Media Group, where she led and managed strategic planning for all Havas Media group worldwide, with a focus on digitally integrated marketing communications and innovation. Previous, Rori was Partner, Director of Digital Strategy at Ogilvy, where she focused on developing digital marketing strategies for clients such as IBM, Kodak, Unilever, Nestle, REMY Cointreau, and Wyeth as well as others within the tech, CPG, health, retail & media industries.Other experience includes leading interactive strategy at Omnicom's Merkley + Partners, managing web marketing at Credit Suisse, and co-founding futureflair.com, a digital design consultancy. During the mid 90s Rori worked at the Art Directors Club, where she was responsible for the formation of the first interaction division.Rori holds an MBA from NYU Stern School of Business and a BA from the University of Pennsylvania. She is regular public speaker, contributing writer for Ad Age, Guardian, Campaign US, Media Post; a jury member for Cannes Lions, 4As Jay Chiat, Festival of Media, M&M Global, Webby’s, Kinsale Sharks and Art Directors Club.Expertise:Digital and media strategy, planning and marketingInnovation & tech: Virtual Reality, Augmented / Mixed Reality, AISocial media engagement: Content Development & DistributionConsumer Insights, Segmentation & Journey Activations