Chief Operating Officer
HARIBO is a family company which is now run by the third generation. The founder, Hans Riegel Snr., registered HARIBO GmbH & Co. KG in the Bonn commercial register on 13th December 1920. HARIBO is an acronym for HAns RIegel BOnn. The product, the "dancing bear," created by the founder, Hans Riegel Snr., has become HARIBO's most famous product and is known worldwide as the 'Goldbr' = Gold Bear. Today, HARIBO is the world market leader in the fruit gum and liquorice segment. Worldwide, 100 million GOLD BEARS alone are produced daily. The continuous brand management with the highest quality-control and consumer confidence is largely responsible for the success story at our 16 production facilities throughout Europe. We now employ nearly 7,000 people world-wide.
Chief Operating Officer at HARIBO of America Inc