Shiauping Shih Email Address

Director of Analytics

Hachette Book Group is a leading trade publisher based in New York.

Summary •Over 15 years experience in consumer marketing analytics, CRM strategy, and management. •In-depth knowledge of Statistical and Web Analysis: SAS, SPSS, Omniture, Webtrends, Google, Facebook. •Extensive experience in building analytics capabilities: set up analytics infrastructure and modeling capabilities; manage analysts, and advice business owners on CRM and the use of analytics. •Strong vendor management skills: database companies, email vendors, call centers, and data compilers and research vendors. •Wide industry experience: Healthcare, Pharmaceuticals, Insurance, CPG, Publishing, Retail, Automobile, Non-profit, and Government agencies. Analytical Skills Segmentation, Chaid analysis, Factor analysis, Cluster analysis, ANOVA, Regression based modeling (OLS, logistic and multinomial logistic), TURF, Conjoint analysis, Time series analysis, and Survival analysis. Web and Social Media Analytics, Omniture implementation, Google Analytics, Webtrends, Facebook Insights, Test &Target, Hitwise, comScore, Visible Technology. COMPUTER SKILLS SAS, SAS Macro, SAS Enterprise Miner, SPSS, MS Excel, MS office, Access, Adobe Pro, DOS, Windows, UNIX, Mainframe, MS SQL. Recent Publication "Recidivism of Inmates in the Westchester County Jail – Survival Analysis of the Effect of the Solutions Program” Department of Information Technology Working Paper, Westchester County, New York, 2007.