Geoffrey Goloja Email Address

Marketing Director, Service Lines

From its earliest beginnings, Great Lakes Brewing Company made an unwavering commitment to offer customers the most flavorful, freshest beer in the business by settling in a neighborhood that was once the heart of Cleveland's brewing industry. Established in 1988 by brothers Patrick and Daniel Conway, Great Lakes Brewing Company became the first microbrewery in the state of Ohio and today remains Ohio's most celebrated and award-winning brewer of lagers and ales. Possessing a healthy respect for the fine art and science of brewing, the Conways invited Master Brewer Thaine Johnson (1921-2005) to join them during the company's earliest days. Johnson (whose three decades of experience as a brewer included managing Cleveland's last remaining brewery, Christian Schmidt) played a key role in working with the Conways to develop the recipes for their first beers.

Brand Development | Category Management ➢ Global brand manager with extensive experience in brand building, marketing and product development. Uniquely skilled in developing consistent, powerful brand messages across multiple channels targeting consumer segments. ➢ Proven success leveraging diverse resources across global geographies that deliver exceptional results ➢ Leverage market research, industry analysis and consumer insights to anticipate competitive action, build loyalty and position brands for market leadership Career Milestones or Career Achievements ➢ Built global 5-year strategic plan to drive product and equipment innovation across hot and iced brewed coffee and espresso. Categories represent over 60% of company revenue. ➢ Executed and exceeded sales targets during international brand launch of Starbucks VIA ® in Japan (209%), the United Kingdom (123%), Philippines, China, Hong Kong and Taiwan. ➢ Developed new menu board system to enable “easy and simple ordering” which benefited consumers as well giving markets flexibility to optimize sales and profitability of their beverage portfolio (Germany and France reported 5% sales growth in core beverage sales within three months.) ➢ Built comprehensive strategy to bring the Starbucks Card to global markets including tools for to build customer rewards and loyalty programs based on market size, maturity and resources. Specialties: Brand Positioning Product Introductions Multi-channel & Field Marketing Competitive Intelligence Consumer Insights Advertising, Digital & Social Media Community Engagement