Felismina Andrade Email Address

Director External Communications and Community Relations

Giant Food Stores, established in 1936, is a retail company that specializes in grocery products. Headquartered in Landover, Md., the company operates more than 150 supermarkets, stores and pharmacies. It offers bakery, seafood, and natural and organic food products. The company also provides beauty care products, home furnishing items and pet food. It offers various types of wines, such as chardonnay and zinfandel. Its stores operate floral departments that specialize in flower and accessory arrangements. The company provides products under various brands, including CareOne, JaVaNa and Natures Promise. It also offers catering services at weddings, social events and corporate gatherings. The company provides home delivery and online shopping services. In addition, it supports educational programs and wellness initiatives.

I have experience managing all aspects of marketing, strengthening the organization’s position as a leader in the highly competitive retail sector. I am proficient in increasing the customer base within existing markets and expanding to new regions. I have supported the launch of product lines that cater to local requirements and have collaborated with stakeholders to drive promotions and create advertising campaigns and media strategy. My attribute includes fostering digital efforts as loyalty programs and innovative social media and digital marketing plans. I have established relationships with communities through various communication touchpoints, creating an engaged customer base around the brand as well as championed social impact programs, raising funds for good causes, and extending its reach in an omnichannel retail environment. I won “the Top Women Grocer - Store Manager of the Year Award” for providing leadership and training. I received recognition for supporting team members’ professional growth through “the Great Mentor and ’08 Award.” Received “the Top Women Grocer - Rising Star Award (2X Winner)” for overcoming challenges and boosting sales".