Associate Director, Media
Generator Media + Analytics is a marketing and advertising company offering strategic media planning and buying services.
Passionate and experienced nine year cross-channel strategy, planning and buying media expert. Experienced in utilizing the following software programs: ▪ Advertising media planning/buying software: DoubleClick for Advertisers (DFA / DCM), Google AdWords (SEM), Mediaplex (MOJO Adserver / SEM), MediaBank, Nexelus (formerly known as Paradigm), Strata, Mediatools, comScore (Certification received in August 2016), GfK MRI+/Mendelsohn research data accessed through Clear Decisions and/or TNT+ Crosstab/MediaPlanner (Telmar) software, SQAD, Kantar Media platforms (Evaliant, Mars Medical Online, Stradegy & SRDS), Quantcast, MOAT and Facebook Power Editor ▪ Advertising design software: Photoshop, Quark, InDesign, Dreamweaver ▪ Broadcasting software: Adobe Audition / Cool Edit Pro, Pro Tools, Final Cut Pro, Pinnacle video editing software ▪ Microsoft Office (Excel, PowerPoint, Word, Access, Outlook/Entourage, Works)
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