Shelli Zargary Email Address

Founded in 2011, GenCell is a leading provider of innovative fuel cell power backup solutions. The company has created a unique, green and cost-effective platform, based on proven nanotechnology and suitable for a variety of sectors in both extreme enviro

With over 20 years of expertise and experience marketing B2B SaaS, enterprise software and technology solutions, I have accumulated broad knowledge and skills for optimizing GTM and customer engagement at all stages of the buying cycle. I focus on developing strategic messaging and value propositions and all types of content and collateral for web, social and other sales enablement collaterals, from blog posts and webinars to thought leadership white papers to case studies. I am happy planning and executing channel and digital marketing campaigns and product marketing launches, as well as digging into corporate marketing tasks, analyst, media and investor relations, competitive analysis and market research. I have acquired broad end-to-end knowledge and hands-on experience in most every aspect of B2B solution marketing across global sales channels. I am a passionate promoter of environmental protection, sustainability and cleantech. Specialties: Strategic Messaging; Content Development & Curation, Marketing Campaign Planning and Execution; Vertical Industry Marketing; Competitive Analysis and Market Research, Sales Channel Enablement; Analyst; Press and Investor Relations; Strategic Customer Referencing and Advocacy; Marcom Collateral & Web Development and Management, Lead Generation & Social Media Marketing