Sharon Lyons Email Address

Head of Marketing for Pharma

GEA is one of the largest suppliers of technology for the food processing industry and for a wide range of other process industries

Global Business for Business (B4B) Marketing Communication; digital, mobile, social, loyalty and partnership/brand marketing worldwide. Transferring technical knowledge & information into Customer Centric content/communication.Managing large communication projects with a team of marketing professionals from engineering group (GEA Group) and external partners, while collaborating with regional teams to localize key brand messages across borders and cultures.Skills:Marketing Strategy, International Communication; Digital Content Marketing (building on-line communities with social engagement), Working with internal & external stakeholders & experts to accomplish high quality & successful campaigns, Events & trade fairs, an advocate of Corporate Brand and Company ethics.I love the evaluation of opportunities for new technologies that effectively change and advance marketing activities!Industry knowledge:A comprehensive understanding of process applications within the Pharmaceutical industry including Solids (batch & continuous) - high containment (Oncology & Hormones), drug development & tablet production. BioPharma - fermentation, mechanical separation, cell rupture, filtration and liquid dosage processes of purified media, filling & lyophilization for Vaccines, Insulin, mAbs, Hormones & Steroids, Oncology drugs, processing of Blood Products, Parenteral / Intravenous Emulsions, etc. Also a good working understanding of Pharma topical processes and production.