Abby Covert Email Address

Senior Staff Information Architect

We are inspired to influence how the world is built. We are dedicated to the development of high-performance products, the continued pursuit of advancement in construction technologies, simplifying the complexities of construction worldwide and delivering value to our customers. Learn more about us.

Abby also has a reputation for stellar information architecture work in a variety of contexts. Highlights: •Published "How to Make Sense of Any Mess", a beginner's guide to Information Architecture. •Served remotely as Etsy's senior staff information architect as they grew to become a multi billion dollar eCommerce business from 2016-2020. •Helped teams at Nike to improve their Business-to-Business selling process by providing information architecture consulting services. •Consulted for the team redesigning the menu system for the International House of Pancakes, resulting in a 3.6% increase in sales per store implementing the new menu. •Assisted the Understanding Group, an information architecture consultancy, to set up their information architecture process, deliverables as well as cross train their employees. •Spearheaded the creation of a user-experience planning practice within DraftFCB, a global integrated advertising agency based in Chicago. Her diverse portfolio includes work for among others: Etsy, Hanna Andersson, Microsoft, HUDL, Blissworld, John Hardy, Worth, Staples, Nike, IHOP, Herman Miller, Kraft Foods, Sharpie, JELL-O, Prismacolor, Expo Markers, Valspar, KMART, Taco Bell, KFC, State Farm and The United States Postal Service, BlueCross BlueShield, JSTOR, Fidelity Investments, Bank of America, The Hartford Insurance.