Guiding Banks Through A Customer-based Digital Transformation
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I’ve worked in many banking roles over the last 20 years, ranging from ATM Operations management to Retail Banking research. A common theme in each role has been the need to understand how individuals make decisions about their money and the impact that has on how they bank. I currently share research findings, through presentations and workshops, that tie the psychology behind financial decision making to the use of retail banking touchpoints including the bank branch, the ATM, online banking, mobile banking, and social media.
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