Andreea Diaconescu Email Address

Vice President Global Marketing

Spanning Skincare, Makeup Fragrance, Haircare, Bodycare and Home, Fresh is the destination for everything you need. Since 1991, Fresh has changed the course of beauty. Building on the cultural foundations of the past and utilizing the evolving research and technology of the present, Fresh creates the future traditions of beauty. Lev Glazman and Alina Roytberg, husband and wife co-founders of Fresh, believe that every product must be as enjoyable as it is effective. Sophisticated delivery systems and innovative formulas advance the performance of ingredients both familiar and exotic. Visually engaging packaging reveals sensuous textures and scents for a uniquely gratifying multi-sensory experience. Trusting their instincts and responding to their own genuine needs, Lev and Alina keep Fresh consistently ahead of the curve. We invite you to begin your journey with Fresh.

Highly motivated 20+ years seasoned marketing executive, with an entrepreneurial, proactive spirit and a proven track record of positioning, launching and strategically growing CPG in the beauty space. A digital native with experience across the marketing mix (including earned and paid channels) and a strong ROI mindset. Seasoned in 360° global product strategy including media, paid digital, social, email & CRM, PR, influencers, product development, merchandising, events. Specialized in building sales and brand equity by enhancing brand story and nurturing strong retailer partnerships for multi-million dollar accounts. Ability to oversee a product life cycle from concept to consumer, with acute attention to detail regarding product development, timelines, budget and quality. Experienced in NA, EU & APAC markets. Thoughtful leader and effective people manager, that drives team roles and responsibilities through inspirational leadership, development and empowerment. Excellent communicator and team player, with a vision for success.