Julie Walker Email Address
@frenchconnection.com
Head of Guest Engagement
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As a commercially driven Head of Digital and Ecommerce, I have honed my strategic, operational and leadership capabilities across a range of organisations, propelling them forward and accelerating their digital agendas to boost customer engagement, conversion rate, profitability, and competitive advantage in a global marketplace. I excel at addressing challenges facing brands in the digital space, and understand what is needed to deliver a compelling digital presence - one that maximises customer engagement, utilising data, insights and testing to drive ongoing improvements to product and comms segmentation and targeting to deliver bigger and better ROI. I am well versed in building, motivating and directing multidisciplinary talent pools across digital disciplines from commercial through to product and development in addition to overseeing external agencies. I empower individuals to reach their potential and welcome new ideas. I am always interested in making new connections, sharing ideas and insight, while seeking out new opportunities that allow me to add value, future-proof brands and champion positive change. Specialities: ✹Digital & Ecommerce ✹Strategy Development & Digital Roadmap ✹Customer Experience ✹Leadership ✹Digital Transformation ✹Revenue Growth & Profitability ✹Coaching & Mentoring ✹ Digital Product Management ✹Agile ✹Behavioural Insights ✹Effective Communication ✹Content Management
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