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Jo Beat Email Address


Job Title

General Manager Digital and CRM


Financial Services - Integrated with your lifestyle, your home, your business.


I am a senior leader, delivering digital transformation and value realisation from martech/CRM, digital channels, data, and analytics capability. I have worked globally and locally providing comprehensive strategic digital roadmaps to deliver revenue, market share and profitability targets. I am known for my deep experience transforming operating models and collaborating with key stakeholders to deliver sustainable business returns. I have a strong drive and passion for harnessing data, analytics, platforms, digital channels and user experience which has underpinned a track record of creating paradigm shifts in the way products and services are acquired and consumed to create a competitive advantage and market impact. When faced with challenges, I bring a strong strategic perspective and proactive approach to enterprise collaboration. I lead with an inclusive and engaging leadership style, and proven ability to build high performing teams, deliver collaborative and innovative problem solving, and exceed national and international employee engagement benchmarks. As a recognised thought leader in the digital landscape, I'm invited to speak internationally about my experience, success and insights in leading digital transformations.

Last University
Graduated from University of Technology, Sydney

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