Jo Beat Email Address

General Manager Digital and CRM

Financial Services - Integrated with your lifestyle, your home, your business.

Results driven senior leader, directing strategy and delivery across digital marketing, product management, product development and customer engagement for financial services, telecommunications and online entertainment brands.Jo has led the development of digital and product capabilities across a number of organisations to enable new channels to market, and improved user and customer experiences.A strong functional and commercial manager, having managed product and marketing teams, and development budgets. Functions and lines of business Jo has held accountability for include; enabling digital capability, product innovation and development, product management, marketing, customer insights and business intelligence, content, customer engagement, and strategic partnerships.A demonstrated enthusiasm for technology and the customer experience in both start-ups and established businesses has underpinned a track record of achieving acquisition, growth and retention targets via strengths in:Developing and executing digital product and channel strategies for business and consumer segments.Strong understanding and practical background in acquisition and retention marketing, planning and implementation; and the role of personas, content and audience engagement across multiple channels and platformsAudience engagement/journey mapping/blueprinting and customer lifecycle managementTranslating customer need into practical strategies and tactics; utilising multi-channel strategy and customer segmentation to refine the service experienceProven leadership capability with a flair for innovative problem solving and a leadership style that builds high performance teams and partnerships with key stakeholdersSpecialities: B2B and B2C services marketing via complex distribution channels, integrated services and solution delivery, building teams and capabilities, GTM strategy