Debbie Ashton Email Address

Founder; Senior Vice President, Strategic Customer Experience

FinancialForce ERP equips customer-centric businesses with a unified cloud platform and all the applications necessary to grow both the top and bottom line.

Senior Vice President of Product at FinancialForce.com, co-founded in 2009 with investment from UNIT4 and salesforce.com, responsible for overarching product strategy, product marketing, product management, and all of engineering.With over 18 years experience in the enterprise software applications industry with proven success across a broad range of functions including product development, product management, product marketing, presales, customer success, consulting & support.Extensive experience across product & technology strategy, product management, product marketing, new product development, product acquisition strategy, and building a cloud software strategy and business. Strong management skills and extensive experience of building, motivating and directing cross-functional teams.Specialties: Accounting, Cloud Computing, SaaS, On-demand, Technology, Force.com, Product Development, Customer Success, Professional Services, salesforce.com, Support, Product Adoption, User Experience