Marketing Technology and Marketing Operations Expert Digital Marketing Strategist
Since 2002, Fidelis Security Systems has been committed to giving organizations the power to protect their brand, intellectual property and resources by stopping data leakage. We offer the ONLY Extrusion Prevention System that gives organizations the power to identify and stop data leakages before they occur. Based on patent-pending proprietary technology, the Fidelis Extrusion Prevention System, Fidelis XPSTM, has been chosen by organizations to solve their biggest data leakage challenges-protecting intellectual property and identity information, assuring compliance with government and industry privacy regulations, and managing insider use of the internet.
Digital Marketing Strategies/ Marketing Automation Expert/Inbound Marketing SpecialistAreas of Focus:Effective Connected Marketing and Sales StrategiesProgrammatic Marketing Lead Generation Social Media MarketingPaid Advertising and MediaCommunity BuildingLoyalty and Retention Programs Specialties: Marketing Automation Platforms, Exact Target, Hubspot, Eloqua and MarketoMarketing Strategy, ROI and Performance MetricsMarketing Automation StrategyContent Marketing Strategy Inbound Marketing StrategySocial Media StrategySEO/SEM Strategy Analytical Reporting/DashboardsLead Scoring/NurturingI have a well-rounded background in Digital Marketing. I specialize in inbound marketing strategies. I have managed corporate websites and blogs. I have an extensive background in content marketing and content development for B2B marketing. I have managed social media channels (specifically Twitter, LinkedIn and Facebook). I have created and managed PPC Ad campaigns (via Google Adwords and AdRoll). I have done SEO campaign, keyword development, implementation and tracking via Google Analytics I am in expert in Marketing Automation and I am Marketo, Eloqua and ExactTarget certified. I have deployed several multichannel integrated digital programs for lead generation, product launch, lead nurturing and up-sell/cross-sell. I also have skills in traditional marketing, with Press Releases, Content Development, Creative Development, Direct Mail and Print Media.
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