Senior Vice President Sugar Confections North America
Ferrero was added to Crunchbase.
Accomplished marketing professional with over 17 years of brand marketing and cross functional experience. Skilled at turning consumer and customer insights into strategic ideas and actioning them into breakthrough marketing programs and innovation in market. Strong experience directing multiple agencies, leading collaborative cross-functional teams, aligning diverse senior management structures behind brand initiatives, and developing and nurturing marketing talent. Specialties: Integrated Marketing Planning (TV, Social, Mobile, Print, OOH, Digital), P&L Management, Strategic Brand Planning, New product and pipeline development, Cross-functional Leadership, Customer Marketing (Channel & National Account-specific Initiatives),Talent Development.
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